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Advisory Board

Alex Rodriguez
launched Diversity Consulting Group, LLC in 1995 to help companies effectively reach the fast-growing Hispanic consumer market. Involved in public affairs and ethnic marketing since the mid 1980s, Alex has earned a reputation as one of the industry's top strategic minds. Throughout his career he has counseled many of the nation’s top organizations, including adidas, DirecTV, DR Horton, Sears, the County of Santa Barbara, Allstate Insurance, Harris Bank, AFLAC, American Express, Sprint PCS, and many others. His areas of expertise include Hispanic marketing, new business development, business management, community affairs, public affairs and public relations.

Over the years Alex has been involved in numerous product launches, including the introduction of Rogaine into the U.S. Hispanic market, the launch of Sprint PCS in South Florida and New York, and the launch of Blue Casa Communications, a competitive local exchange carrier in Santa Barbara County. Prior to starting Diversity Consulting Group Alex spent close to four years at the nationally acclaimed Hispanic Business Magazine as Director of the Strategic Services Group, the company’s special events division. Presently Alex is a partner in LanaCel, a financial services company serving recent immigrants, and NuMedia Corp., an entertainment and media interest.

Alex’s commitment to professional excellence, community service and presenting positive images of Latinos and minorities globally is evident through his involvement on various boards and commissions. He was recognized by Latino Today, a bilingual newspaper serving Santa Barbara and San Luis Obispo Counties, as one of the 50 Most Influential Latinos in the area. Currently Alex is the Parliamentarian, and former Secretary, of the California Hispanic Chambers of Commerce. He is a former chairman of the Santa Barbara Hispanic Chamber of Commerce, and former Treasurer of the National Association of Latino Independent Producers. In 1999 Alex participated in the Rainbow Coalition's Wall Street Project Task Force on Employment, as well as President Clinton's Initiative on Race. In January 2006 he was appointed by California Governor Arnold Schwarzenegger to the board of directors of the 19th District Agricultural Association. He teaches Spanish Self-Employment Training classes at Women’s Economic Ventures, a Santa Barbara nonprofit whose focus is economic development in low income communities.

Alex attended the University of California at Santa Barbara where he majored in Film Studies, and holds a Bachelor’s Degree in Business Management from Antioch University. In 2004 Alex earned an Executive MBA Certificate in Minority Enterprise Development from Dartmouth University’s Tuck School of Business. Alex is a native of Southern California and resides in Santa Barbara with his wife, daughter and son.


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