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Advisory Board


William Ortiz
, was born in Puerto Rico and raised in New York. He joined Time Warner Cable as the Senior Director, Corporate Multicultural Marketing in late 2007, to help lead the development of a national strategy to acquire, expand and retain multicultural customers, provide strategic leadership to the regions and drive the acquisition of relevant programming for multicultural audiences.

He previously headed up the multicultural division of GlobalWorks, a Manhattan-based advertising agency. While at GlobalWorks he led the team that won the Cablevision account and helped form an effective, collaborative partnership that resulted in record-setting acquisition wins and creative awards. Prior to joining GlobalWorks, William served as Vice President of Diverse Markets at JPMorgan Chase, where he provided the Retail and Middle Market lines of business (LOBs) with strategic leadership and guidance in reaching the Hispanic, Asian and African-American markets. While at Chase, William led the development of a scorecard that allowed the LOBs to track acquisition, expansion and retention in diverse market segments. He also championed the need for in-branch merchandising, a higher level of in-bound, in-language support and the acceptance of the Mexican Consulate I.D. Card as a valid form of identification at Chase.He previously headed up the multicultural division of GlobalWorks, a Manhattan-based advertising agency. While at GlobalWorks he led the team that won the Cablevision account and helped form an effective, collaborative partnership that resulted in record-setting acquisition wins and creative awards. Prior to joining GlobalWorks, William served as Vice President of Diverse Markets at JPMorgan Chase, where he provided the Retail and Middle Market lines of business (LOBs) with strategic leadership and guidance in reaching the Hispanic, Asian and African-American markets. While at Chase, William led the development of a scorecard that allowed the LOBs to track acquisition, expansion and retention in diverse market segments. He also championed the need for in-branch merchandising, a higher level of in-bound, in-language support and the acceptance of the Mexican Consulate I.D. Card as a valid form of identification at Chase.

Prior to Chase, William was on the Agency side, as SVP, Account Director on the AT&T account leading acquisition and usage stimulation programs in the Hispanic market for international consumer long distance, dial-around 10-10-345, as well as entry into the competitive regional/local calling business. While on this business, he led a cross-agency team for 10-10-345 that covered the Hispanic, Asian and general markets. This team delivered more than $40 million in revenue to AT&T, making 10-10-345 profitable a year ahead of plan. His other client experience includes Verizon, where he led highly successful acquisition and brand building campaigns in the Hispanic and African-American Markets as Director of Ethnic & Premium Marketing Communications. His agency experience in the Hispanic segment includes: Domino’s Pizza, The Dannon Company, Polaroid, Nabisco, CPC Knorr, Quaker State Motor Oil, Red Lobster and SC Johnson.

William has spoken at key multicultural and industry conferences (CTAM, CAB and Strategy Research Institute) and authored several articles on multicultural marketing.



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