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James launched JPMorgan Chase’s current Hispanic marketing initiative for credit cards in New York in 2004. This included soup to nuts: segmentation approach and methodology for targeting Hispanic prospects, creative strategy, implementation of external acquisitions telemarketing efforts and internal end-to-end service. He then focused on new Hispanic marketing programs and products with an emphasis on existing customers and enhancing the customer experience. Prior to leaving Chase to start Ventango, he launched Chase Card Services' Spanish website.

His 10-year career at Chase included a stint managing General Market advertising agency relationships.

Prior to joining Chase, he held business development and account management posts with Hispanic advertising agencies in New York, Los Angeles and San Francisco. With Hispanic Business magazine, James managed a Trade Mission to Argentina and Chile in 1995, resulting in the development of bilateral business ventures between US Hispanic entrepreneurs and the small business and government sectors in those 2 countries.

When not formally working, he routinely enjoys street theater: walking around big cities and checking out cafes, book, music and technology stores, picking up on what people are doing, wearing, listening to and talking about. He’s a big NBA fan and follows his favorite teams on TV and blogs year-round while trying to decide if he’ll be a Boca or River soccer fan. His latest music interests have him listening to a wealth of diverse Argentine rock both new and dating back to the ’80s.

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